山城新橘Murcott
Taichung's Dongshi is a city surrounded by magnificent mountains, with agriculture as its primary industry and Murcott oranges as a standout local specialty. Murcott's New Aspect inherits the cultivation methods of Taiwan's leading Murcott growers, specializing in growing Murcotts suited to mountain environments. We become 'Your Murcott Counselor.' Growing with the advantages of mountain terrain, our local Murcotts deliver the freshest, sweetest taste. With genuine counselor spirit, we share the joy of Murcott cultivation and local culture with every discerning consumer.


Mountain City Sunshine
Premium Agriculture Aesthetics
Inspired by mountain silhouettes, the design fuses mountain peaks with Murcott forms, symbolizing Murcotts 'growing with the mountains' in a fresh aesthetic. The seal includes 'Zhang Family,' showing that Murcott's New Aspect originates from the Zhangs. By transforming the white segments visible when slicing Murcotts into brushstroke patterns, we created a distinctive Murcott typeface.
Murcott's New Aspect
Design Process
04 Phases
"From brand identity to premium packaging, showcasing Taiwan's agricultural pride in its most beautiful form."