SOCIAL IDENTITY — SOCIAL IDENTITY — SOCIAL IDENTITY — SOCIAL IDENTITY — 
品牌識別 · 視覺系統 · 社群設計

社會識Social Identity

In society's vast laboratory, Social Identity is dedicated to interpreting 'care' from diverse perspectives and forms. As a young brand focused on care-related issues, through knowledge integration, talent cultivation, cross-sector collaboration, and impact creation, we help the general public and professional caregivers view care from multiple dimensions.

社會識
Client
社會識
Year
2022–2023
Scope
品牌識別設計 / 視覺系統 / 社群素材
Industry
社會設計組織
Visual
Visual Direction

Let Voices
Be Seen

Inspired by the 'i-Consultation Center' concept, the design symbolizes a support base focused on care knowledge consultation and accompaniment. The logo uses spatial geometric forms to present an open platform, representing connection and breaking-frame thinking. Cup-measure elements echo the 'Social Laboratory' positioning, symbolizing exploration of care possibilities with experimental spirit; the grain pattern above conveys innovation, diversity, and empowerment. Bright orange symbolizes passion and vitality, deep blue represents stability and trust, while tech green and soft gray embody a stable knowledge foundation.

Care Extends Beyond Service
Innovation Starts with Social Identity
Brand IdentityVisual SystemSocial DesignImpact

Design Process

04 Phases
01
Mission Clarification
In-depth interviews with core members, clarifying organizational mission, audience profile, and communication strategy.
02
Identity Design
Logo design, color system, typography guidelines, establishing strong and recognizable brand language.
03
System Development
Design system documentation, template creation, Figma component library, ensuring content output efficiency.
04
Community Extension
Platform-specific visual guidelines, post templates, issue report visual design.
Application
Brand Application

"From brand identity to visual systems, making design the most powerful voice for social issues."

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