GRANDPA'S GARDEN — GRANDPA'S GARDEN — GRANDPA'S GARDEN — GRANDPA'S GARDEN — 
品牌識別 · 電商設計 · 網站規劃

四海草堂Grandpa's Garden

Founded in 1890 as 'Zheng De Tang' in the Penghu Islands, the second-generation physician Yan Sih-hai brought traditional Chinese medicine herb techniques to Taiwan. In the 1990s, his descendants established 'Grandpa's Garden' in Tainan's Jianggun district, planting trees and cultivating herbs to create a contemplative space in modern literati style. With a century of accumulated history and meticulous material selection, through breakthrough biotechnology extraction techniques, we elevate traditional Chinese medicine's profound philosophy of nature into a contemporary wellness experience.

四海草堂
Client
四海草堂
Year
2022–2023
Scope
品牌識別設計 / 電商網站 / 視覺延伸
Industry
有機農業電商
Visual
Visual Direction

Soil's Memory
Warmth on the Table

Centered on 'Grandpa's Garden's' century-long heritage, we blend contemporary natural aesthetics with clear page layouts that showcase the brand story and product features. Visuals use natural tones and herbal imagery to convey 'rigorous material selection and returning to nature.' Interior pages emphasize information clarity and cultural context. Product displays employ waterfall design for smooth browsing, showcasing the harmony of tradition and modernity.

From Soil to Table
Every Bite is a Story
E-CommerceBrand IdentityIllustrationStorytelling

Design Process

04 Phases
01
Brand Strategy
Audience analysis, brand story discovery, visual direction establishment, creating differentiated farm brand positioning.
02
Visual Design
Logo design, illustration style, color system, establishing warm and recognizable brand language.
03
E-Commerce Design
Homepage design, product pages, shopping flow design, balancing storytelling with conversion rates.
04
Delivery & Launch
Development specification documents, dynamic detail documentation, resource output, supporting frontend development.
Application
Brand Application

"From brand identity to e-commerce, helping the farm's story find its most powerful voice in the digital world."

Next Project
山城新橘 Murcott