ZENHOME CONSTRUCTION — ZENHOME CONSTRUCTION — ZENHOME CONSTRUCTION — ZENHOME CONSTRUCTION — 
UI/UX 設計 · 品牌識別 · 網站規劃

展泓建設Zenhome

With 'People-Centered, Home-Minded' as its core philosophy, Zenhome has been deeply rooted in Taiwan's construction market for many years. This brand repositioning initiative aims to reinterpret the brand spirit through modern architectural language, creating an official website that combines trustworthiness and design quality. It enables potential buyers to find necessary information within three minutes while experiencing the brand's commitment to housing quality.

展泓建設
Client
展泓建設
Year
2023–2024
Scope
UI/UX 設計 / 品牌識別 / 網站規劃
Industry
不動產建設
Visual
Visual Direction

People-Centered
Beauty of Home

The visual design establishes a palette of low-saturation beige-gray and deep charcoal, complemented by delicate linear textures that convey the precision and warmth of architectural craftsmanship. The website structure is designed around the buyer's journey, from homepage to project pages, with every touchpoint building trust and aspiration.

Every Building
A Promise of Home
UI/UX DesignArchitectureBrand IdentityWeb

Design Process

04 Phases
01
User Research
Buyer interviews, task flow analysis, existing website pain point inventory to establish design direction foundation.
02
Information Architecture
Reorganizing project information hierarchy, optimizing navigation flow, ensuring critical messages are easily accessible.
03
Visual Design
UI Kit development, component system design, ensuring brand consistency and development delivery efficiency.
04
Testing & Delivery
Usability testing and iterative optimization, delivering complete design specifications and resources.
Application
Brand Application

"From brand identity to digital experience, every touchpoint communicates the beautiful promise of home."

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