HUAYANG ANNIVERSARY — HUAYANG ANNIVERSARY — HUAYANG ANNIVERSARY — HUAYANG ANNIVERSARY — 
活動品牌 · 主視覺設計 · 週邊設計

華陽鼓笛隊Huayang

Established on May 3, 2015, composed of the Women's and Female Student divisions of Taiwan's Soka Gakkai. Huayang represents a 21st-century drum and bugle corps 'beautiful as flowers, bright as the sun.' Guided by the principle 'to shine as brightly as the sun, to be as pure as moonlight,' we pledge to spread seeds of peace in every heart, becoming angels of hope and courage. Representing 'brilliant emergence and playing toward the sun,' we infuse bright colors with the essence of wind and percussion artistry.

華陽鼓笛隊
Client
華陽鼓笛隊
Year
2022
Scope
主視覺設計 / 活動品牌 / 週邊紀念品設計
Industry
文化藝術表演
Visual
Visual Direction

Ten Years of Resonance
Glory in Visual Language

Huayang represents not just the team name but embodies 'brilliant emergence and playing toward the sun,' with vibrant colors reflecting wind and percussion essence. The small card design integrates human and instrument imagery—performers who are also instruments, performing toward the sun, echoing the theme. Gold and deep crimson serve as primary tones, symbolizing the weight and glory of ten years of heritage.

Brilliant Emergence and Playing Toward the Sun
Ten Years of Resonance
Event BrandingAnniversaryVisual IdentityCultural

Design Process

04 Phases
01
Theme Development
Interviews with team members, organizing archival photos, distilling the 'Ten Years of Resonance' core design imagery.
02
Primary Visual Design
Anniversary primary visual, Logo design, color system, establishing complete visual identity for the tenth anniversary.
03
Application Design
Stage backdrop, program booklet, banners and flags, commemorative items (T-shirts, badges, memorial book) design.
04
Production & Execution
Print specification confirmation, sample color correction, production supervision, ensuring all items meet quality expectations.
Application
Brand Application

"From primary visual to commemorative items, preserving ten years of youth forever in design."

Next Project
永續企業 Sustain